With the support of our corporate sponsor The Web Managers Roundtable presents
PLaYinG aRoUNd: Web Games 101 We're nottalkingkidstuffanymore!
the media landscape evolves, savvy organizations are harnessing the
incredible power of online games to drive brand awareness, site
traffic, and consumer response. The new frontier of advergaming, serious games, games for change,
virtual worlds and simulations are all being used to generate a lot
more than fun. It’s generating income, shifting public opionion and
being used very successfully in all levels of education and internal
Clearly something powerful is happening. But while
it’s easy to understand why games are popular, figuring out how to make
it work for your organization is another matter. Our expert panel will
demystify games, demonstrate their mainstream appeal for internal and
external communications, and explain:
* What do games cost to create versus other online content?| * How do you measure the results of online games? What criteria do you use? * What demographic or other considerations are required to create games as content? * What due diligence is recommended for those considering games for their sites?
Moderator: Gary Arlen, President of Arlen Communications
From GG Instigator - Limor Schafman: Send your games URLs, press releases, info, resources, anything you want to email@example.com and we'll get it up on the site.
And Join our Meetup at http://gamedev.meetup.com/175/.